Michael Kors has truly become a global brand covering the Americas and Europe and with growing brand awareness in Asia. The MK logo is iconic of fine, modern fashion but yet accessible to broad demographics and because of the great product offerings there is something for everyone and the consumer knows it.
It is a lifestyle brand that attempts to attract the younger consumer with accessories and carry her/him through out the years into the luxury collections. In the public eye, thanks to his appearance in Project Runaway, he is a fashion guru and the consumer interprets and trusts his fashions as chic and current.
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