Tuesday, May 7, 2013

Marketing Campaign for Sporty Sexy Glam Beauty Line



“So, I think those three things — sexy, sporty and glam — have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things — it’s just that she feels more strongly about one of them at certain given times. So I asked myself, how can we express that both with color and with fragrance?” - Michael Kors




The collections Sporty, Sexy and Glam will launch in August 2013: each includes a fragrance, blush, lipstick, lip gloss and nail polish.


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