Marketing Campaign

YouTube

–Integrate an interactive video where viewers could click and shop the featured item or collection.

Fashion's Night Out

Pop-Up shops in stores

and main events in NYC, 

L.A. and MIA

A personality to represent each element of the collections for T.V commercials

A celebrity to embody sporty: Vanessa Hudgens

A celebrity to embody sexy: Hayden Panettiere

A celebrity to embody glam: Leighton Meester

Print ads with top model Karmen Pedaru and life size images for retail spaces