Market & Customer Segmentation

Market Segmentation: 

Wholesale and retail luxury goods market.

Customer Semgentation: 

Male and female consumers in Gen X and Gen Y.  Strong relationships with premier wholesale customers such as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, Bloomingdale’s, Nordstrom and Macy’s in North America; and Harrods, Harvey Nichols, Selfridges and Galeries Lafayette in Europe. These relationships enable Michael Kors access large numbers of our key consumers in a targeted manner.

Part of the customer segmentation involve initiatives that are designed to transform the Michael Kors displays at select department stores into branded “shop-in-shops” with specially trained staff to provide department store consumers with a more personalized shopping experience than traditional retail department store configurations.   These initiatives have helped increase total revenue for our wholesale and retail segments.